SEO for Adsense
SEO for Adsense
If
you've been using Google's AdSense on your pages you obviously feel the need to
somehow generate even more traffic for your website, which in turn would
translate to more AdSense click and a higher income.
But
who do you do this? Well, the major way you'll get visitors to see your website
(other then using AdWords, which is encouraged as well) is to use some
techniques to have search engines send more and more users towards your page,
by ranking high in search results for your topics of interest.
Believe
it or not this is a technique, better known as search-engine optimization or
simply SEO. So here are a bunch of tips that come handy under every amateur or
professional optimizer's belt.
The
first thing you need to take care of is the actual source code and layout of
your page. This has to be kept as simple as possible. The problem comes when
AdSense and the search engines themselves begin to have troubles in extracting
the most relevant keywords on your site because of a too complex layout.
Secondly,
try to have each one of your pages target only one specific topic. This way it
is a lot easier for them to get indexed properly and for the AdSense ads to be
consistent with the content of the site itself.
Also,
try not to include too many hyperlinks on your page as well. This also means
you should try not to use too many AdSense ads on your page either.
If
there are certain keywords you wish to target, make sure the word you wish to
target is present in the title, in the first paragraphs as well as in the name
of the file. While you're at it you might want to ensure the word springs up in
the page's last paragraphs.
And
of course, it's very important for your content to have original and compelling
content. How do you do this? Well, the easiest way to do it is to find something
you're really passionate about. That way, providing you give it a lot of effort
you're bound to have a great page quite fast.
If
the content you use in your site is in the public domain (which is highly
discouraged) make sure that you at least give it an original title, and add an
opening and a closing paragraph of your own.
This
takes a little while, but if, after waiting, you still can't find your page
near the top, you should try rewriting your title and your first and last
paragraphs. It doesn't take much, often just changing a few words will give you
the right results.
And
of, course there's the use of keyword tools that may aid you in finding some
good keywords to include on your page that will drive visitors to your site
more and more.
So
those are about the basic techniques in search engine optimization. You can
find a lot of computer tools to aid you in doing this, and of course, Google is
a great place to search for this.
In
the end, you'll find that SEO is a complex topic, and entire books have been
written on the topic as well. You might find that you have a lot of the optimization you need to do in order to get more and more visitors to your site
and clicking those precious AdSense banners.
Success on Adsense – 5 Quick Tips
As
you use Google's AdSense for more and more time you begin to learn from the
mistakes of the past, and you slowly begin to realize which of your actions
kept your site from reaching its full potential.
But
an important part of making a mistake is telling people about it and teaching
them how to avoid making the same mistake. So this is a list of the top five
mistakes people using AdSense make.
You
should read them well, and see if any of them is applicable to your contents.
If it is, you must stop and attempt to fix such errors as quickly as possible.
The
first major no-no that everyone seems to be hitting at one point or another has
to do with breaking the rules. Google's AdSense is a great program but it
relies on you respecting a few set rules.
The
most important thing is not to create "artificial clicks" through any
means possible. Never click your own links, never ask your friends or close
ones to click the links and never, by any means have your content encouraging
the visitors to click the links. You run the risk of being permanently banned,
and that will definitely damage your revenue.
Failing
to comply with Google's terms could have your AdSense account suspended. And
this is why this rule is, by all means, the most important one of all. It's because
this is the difference between life or death.
The
second thing users get wrong a lot of time is having a bad color palette for
ads. Many times this happens because the publishers aren't knowledgeable enough
to change default color palettes.
Others
just can't seem to spend enough time in changing those defaults. Having bad ads
that stand out is sure to push people away from clicking; whilst having
something which is clearly visible yet distinctive will.
Third,
of course, the position of the ads is probably the key element you should get
right if you want to maximize your profits with AdSense. This is noted in a lot
of places on the web and Google talks about this as well. Google can provide
you with statistics that illustrate what positions work particularly well on
your website.
Fourthly,
banner ads are also a very bad idea if you're using AdSense. 480x60 type ads
are a sure way to drive many people away as most Internet surfers have
developed a natural resistance to such means of advertising.
And
last, but clearly not least, is not taking care of the site running the ads.
Because ultimately it doesn't matter how cool the site is itself. If it doesn't
have updated contents and a lot of daily visitors it will probably never earn
you any serious AdSense revenues.
So
these are the most important five things people get wrong while using the
AdSense program. But of course, if you don't like this means of expressing the
issues, here are the top five things you should do to ensure your AdSense ads
are constantly bringing in that revenue.
Never
break Google's policy. Don't make visitors create "artificial clicks"
on your website regardless of the person doing so or the reason. Make sure your
ads have the right colors that blend in with your site and make sure they're
positioned in the right places to attract as many customers as possible. Always
try to avoid using banner-like (480x60) adds unless you really know what you're
doing and constantly keep your site fresh and up to date.
So
with that in mind, you should be raising your AdSense revenues in no time.
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